Case Study: Peloton Tread

Peloton tread allows you to experience live cardio and strength workouts and training by top NYC instructors while fitting into your schedule. It’s your own private fitness studio.


Client Peloton
Photography & 3D Models Peloton
Retouching & Compositing Urban Studio NYC
Rendering Will Gibbons


Peloton’s Director of Industrial Design explained to me that they would need a set of images that would show their product in the best light for their unveiling at CES 2018. I was excited to have the chance to work with them since (fun fact) I used to be a competitive runner, and I love the fitness and sporting goods industries as well.


Originally, the deadline looked like it would be a bit longer than a month. However, after accounting for the schedules of other contributors to the project, my travel schedule and the Thanksgiving holiday, that month shrunk down to just about one week.


Luckily, all parties involved were professional, highly-responsive and generally on top of things. For reference, I received a set of images with the talent running on a prototype treadmill in a studio setting. I would use these to match perspective and angles for the renderings.


Peloton provided me with a CAD model of the treadmill and exercise accessories as well as the reference photos from the photographer. The first task for me was to set up a KeyShot file to match the studio lighting in the reference photos.


After matching the studio lighting, I needed to dial in the materials. Anyone who’s rendered before knows that changes in lighting can have a drastic effect on material appearances. Switching from image-based-lighting to physical lights required some material adjustments. Also, black products tend to get lost on white backdrops, so I needed to manage the light well.


KeyShot’s most recent release saw the addition of Studios—a tool that offers flexibility in showcasing families of products or products under different lighting or material configurations. In this case, Studios was a life-saver as I needed to light each shot differently to match the reference photos.


Since the talent would need to be composited into my renderings, I needed to hand off a file that would make the job of the retouchers as easy as possible. I chose to output a layered 16-bit PSD with passes such as shadow, lighting, background and others to offer maximum flexibility.


The final images were composited and the talent retouched by a couple of artists at Urban Studio NYC. They were flexible, easy to communicate with and did a nice job with the final images.